I just don’t get why people overbook because I get a lot of customers telling me and compliment me about how we have a good track record on times. If you have an appointment at 11am then shouldn’t you be able to help the customer at least by 11:10? I know stuff happens but I […]
5 tips on choosing the ideal nail shop location
This decision is huge and will impact your business for the majority of it’s life. Finding the ideal nail shop location is difficult and not easy for the first time salon owners. The good ones will always be taken and the one you “think” is good is too expensive. Remember once you choose, you’re almost […]
How to get your business license, permits , ein for a nail salon in california and others
When you’re starting out your salon, your business license is the first step to even get your foot in the door. It’s pretty easy to get your license and permits in California but it’s very time consuming if you don’t now what you’re doing. It’s the government’s way of tracking your business activities and Uncle […]
How to set up your google business page for small business
The google my business page is the single biggest thing you can do to get free organic traffic to your salon and web site. I can’t emphasize enough how much google focuses on this in their search engine. Face it, everyone “googles” you and you need to show off what your store can do. Your […]
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Why your positive yelp reviews can go against you
You read that correctly, your 5+ star yelp reviews will go against your business. Sometimes it can be just as bad as a negative review..no I lied but it’s a possibility. People usually read the negative reviews first then the positive reviews. Top rated businesses on yelp scores about a 4 star to a 5 […]
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How to prevent “no shows” in your salon
As a store owner I can’t say how frustrating it is to get no shows. Everyone hates them and you’re pretty much stuck with an empty salon and you already denied a lot of customers. Unless you’re a high-end restaurant or hotel , you can’t have a deposit in place that has “no refundable” It’s […]
4 Reasons why you should network with your fellow business owners
Every morning before we open up our salon, I walk around. I tell my fiancee, this is my “morning walk” but unfortunately I don’t bring our dog. I regularly walk downtown to buy coffee and lunch. Every storefront on the way, I know who the owners are and the latest news in the neighborhood. There’s […]
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Change the salon experience by playing good music
Music is something that many salons will neglect to improve because there’s no direct correlation in your sales and services. I cannot tell you that playing music will encourage new customers to come in or will it even have a direct impact in sales. But I can tell you that having music will change the […]
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Increase your appointments by utilizing yelp messaging
Tons of nail and hair salons are missing out on this free service by yelp. It costs nothing because it comes with your yelp account. There’s a learning curve on how to use this but for the most part if you know how to take pictures of your food, you can do this 🙂 . […]
How to deal with large groups
Imagine you get that call and someone on the line says “I need to reserve for a party of 6 at 2PM on Saturday”. Your mouth drops and you know this can end up being really successful or you will fall on your face and go straight home. Here’s a few questions you should be […]